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Research papers

Segmenting the Indian market on life style

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Alok Shanker, Anand Singh
September 1, 1998
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Citation

Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-


Research papers

Segmenting the Indian market on lifestyles

This paper describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on lifestyle...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Alok Shanker, Anand Singh
September 1, 1997
×

Citation

Shanker and Singh (1997a, September 01). Segmenting the Indian market on lifestyles . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-lifestyles-